1. Problem
List top 1-3 problems
- Hard to find cheap/affordable accommodation options when travelling
- Staying in hotels travellers cannot get authentic experiences of a location
- It's not easy for a homeowner to monetize vacant areas on a day-by-day basis
- Uncultivated home sharing culture
Existing Alternatives
How are these problems being solved today?
4. Solution
Outline a possible solution for each problem.
- An online service where travelers can rent an affordable local apartment, and homeowners can earn extra money by renting out vacant areas on a day-by-day basis
7. Cost Structure
Fixed and variable costs
Development
Hosting
Marketing
Payroll
Insurance
Photography
2. Customer Segments
Target customers and users
- Travellers looking for an adequate accommodation experience for a low price
- People having some accomodation options to become a host
Early Adopters
Characteristics of ideal users
People ready to share their residence and earn money as hosts
5. Channels
Path to customers - inbound or outbound
- Referrals
- Recommendations
- Advertising (both online and offline)
8. Key Metrics
Key numbers that tell you how your business is doing
- Number of views-to-bookings per host
- Number of hosts applied
- NPS
- DAU/MAU
3. Unique Value Proposition
Single, clear, compelling message that states why you are different and worth paying attention.
- Travellers can get authentic experience of local area
- Extra monetisation of vacant areas for homeowners
High-level Concept
List our X for Y analogy eg. YouTube = Flickr for Videos
Everyone can become a host
Sharing economy
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🔶 AirBnB = DALL-E for Shortcuts
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6. Revenue Streams
Sources of revenue
Fees for travellers
9. Unfair Advantage ⭐
Something that cannot be easily bought or copied
- Any homeowner can rent out space
- Trust building: bi-directional rating system of hosts and visitors
- Insurance by default for hosts