Sample: AirBnB

1. Problem

List top 1-3 problems

Existing Alternatives

How are these problems being solved today?

4. Solution

Outline a possible solution for each problem.

7. Cost Structure

Fixed and variable costs

2. Customer Segments

Target customers and users

Early Adopters

Characteristics of ideal users

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5. Channels

Path to customers - inbound or outbound

8. Key Metrics

Key numbers that tell you how your business is doing

3. Unique Value Proposition

Single, clear, compelling message that states why you are different and worth paying attention.

High-level Concept

List our X for Y analogy eg. YouTube = Flickr for Videos

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6. Revenue Streams

Sources of revenue

9. Unfair Advantage ⭐

Something that cannot be easily bought or copied

Presentation Tips

1. Business Name and Logo
2. Tagline or Slogan: A catchy, concise statement summarising the essence.
3. Business Overview:The purpose and unique value proposition.
4. Problem Statement: The problem your business intends to solve.
5. Solution: Outline your product or service and explain how it addresses the problem identified. Highlight what makes your solution unique and why it's effective.
6. Target Market: Describe who your ideal customers are. Provide demographic and psychographic details to give a clear picture of who will benefit from your product or service.
7. Business Model: Explain how you will make money. This includes your pricing strategy, sales strategy, and any other revenue streams.
8. Market Strategy: Outline how you plan to attract and retain customers. This could include marketing channels, promotional tactics, and sales strategies.
9. Competition: Briefly discuss the competitive landscape. Who are your main competitors and what differentiates your business from them?